In the ever-evolving world of broadcasting, small scale DAB (Digital Audio Broadcasting) has emerged as a game-changer for community and smaller commercial radio stations.
In our latest podcast episode, we had the pleasure of speaking with Ash Alford, the digital development manager for Angel Radio, about the transformative power of this technology.
Ash explains that for many years, the framework for digital radio was designed around larger, heritage commercial radio stations. This left smaller broadcasters, including community stations, with limited options for digital broadcasting.
However, a pivotal trial in Brighton in 2012, led by pioneer Rashid Mustapha MBE, paved the way for small scale DAB. This trial demonstrated that it was possible to create a more affordable and sustainable digital radio solution for smaller broadcasters.
One of the key advantages of small scale DAB is its affordability. Traditional digital radio broadcasting could cost upwards of £80,000 to £100,000 a year, making it prohibitive for smaller stations.
By contrast, small scale DAB has significantly reduced these costs. For example, broadcasting in Portsmouth can cost as little as £1,300 a year plus VAT. This dramatic reduction in cost has made digital radio accessible to a wider range of broadcasters, enabling them to reach their local audiences without breaking the bank.
Ash also highlights the technological advancements that have made small scale DAB viable.
Unlike traditional digital radio, which required expensive and resilient transmission chains, modern technology allows for more flexible and cost-effective solutions. Smaller broadcasters can now use internet connections and other affordable methods to transmit their signals, accepting minor outages as part of the trade-off for lower costs.
The conversation also touches on listener habits and the importance of being present on multiple platforms. Ash emphasises that broadcasters need to be wherever their listeners are, whether that’s on FM, DAB, or online.
He points out that while there has been a shift towards online and DAB listening, FM still holds value for many listeners, particularly older generations. Therefore, a multi-platform approach ensures that broadcasters can reach their audience regardless of their preferred listening method.
Multiplex operators
Another critical aspect discussed is the role of multiplex operators. These operators manage the technical side of DAB broadcasting, allowing radio stations to focus on content creation.
While this means relinquishing some control over the transmission, it also simplifies the process for broadcasters. Ash acknowledges that trust in the multiplex operator is essential, as they are responsible for ensuring the signal reaches the audience.
Competition and market dynamics are also explored. Small scale DAB multiplexes can host up to 29 stations, significantly increasing the choice available to listeners. This heightened competition means that broadcasters need to have confidence in their product and focus on making their station a compelling listen.
Ash advises broadcasters to believe in their content and not be overly concerned with what others are doing.
Finally, Ash addresses the future of DAB in the context of the growing presence of online radio. While he acknowledges that online listening is on the rise, he believes that DAB will remain relevant for many years.
The key takeaway is that broadcasters need to be where their listeners are today, and for many, that still includes DAB.
This episode is a must-listen for anyone interested in the future of radio broadcasting. Ash Alford’s insights provide a comprehensive understanding of small scale DAB and its potential to revolutionise local radio.
