In the ever-evolving world of media, community radio holds a unique and powerful position. It serves as a bridge between local events and the wider community, bringing stories to life and engaging audiences in a way that larger media outlets often can’t.
In our latest podcast episode, we’re joined by Harrison RB from Express FM in Portsmouth and Terry from GTFM in Rhondda Cynon Taf in south Wales in a session recorded live at the National Community Radio Conference in Cardiff, organised by the UKCRN.
Harrison, the content manager at Express FM, shares his insights into how the station has become a staple in Portsmouth’s vibrant community. From exclusive partnerships with Portsmouth Football Club to engaging activities at the Victorious Festival, Express FM knows how to make its presence felt.
Harrison emphasises the importance of constantly reminding the community of the station’s presence, stating, “You can’t stop saying who you are because there’s always going to be people that haven’t heard of you.”
On the other side of the border, Terry, honorary managing director at GTFM, recounts the station’s rich history and its role in promoting Welsh culture. He highlights the challenges and triumphs of covering the National Eisteddfod of Wales, a massive cultural festival that brings together thousands of people.
Despite the language barrier, GTFM successfully engaged English-speaking audiences by focusing on the cultural heritage that belongs to everyone.
Throughout the episode, both Harrison and Terry stress the significance of community engagement. It’s not just about broadcasting events but actively participating and creating experiences that resonate with the audience.
Whether it’s through live broadcasts, interactive games, or simply being present at local festivals, these stations understand the value of human connection. As Terry aptly puts it, “Personal one-to-one communication is our strength on radio.”
The future of community radio, as discussed in the episode, lies in its ability to adapt and innovate. With the rise of social media and digital platforms, radio stations must find ways to offer something unique. For Harrison and Terry, it’s about leveraging the authenticity and immediacy of radio to tell real stories and foster community spirit.
